AESTHETIC – USABILITY EFFECT
According to
Oxford dictionary, aesthetic means concerned with beauty and appreciation of
beauty. Aesthetic – usability effect means a design that user will perceive it
as an aesthetic design and easier to use than less beauty one. User more likely
choose the product by the design and perceive it is more useful.
Figure 1 : Pepper bottle (Super
Save,Summer Mall)
Figure 1 shows
two different designs of pepper bottle, which the pepper bottle on the right
side that looks like a man with moustache is more aesthetic than the steel one.
User will buy and use the aesthetic one which is looks extraordinary plus
easier to grab than the plain steel with no design.
Figure 2 : Water heater (Home)
Figure
2 shows 2 different designs of water heater, user will perceive water heater
with the blue light when the water being heated as the aesthetic one. On the
other hand, user can notice when the heating process is done by looked at the
color on the water heater. The white water heater have a blue light from top to
the bottom to show the heating process while the steel water heater only have a
small red light at the bottom of the water heater. In addition, steel water
heater can harm user if user touch it during heating process because it produce
heat but the white water heater can be touch during heating process.
ENTRY POINT
Entry point can be defined as a theme of physical
entry into a design. The theme can influences user perception and attitude
towards the design. For example, user will perceive the shop from the outside
before making decision get into the shop to survey or buy stuff. There are 3
elements of good entry point which is minimal barriers, point of prospect and
progressive lures.
MINIMAL BARRIERS
Minimal barrier should not hinder entry point.
Minimal barrier makes good
entry point.
Figure 1 : Accessories
shop (WK Shop,Summer Mall)
Above figure is an example of bad entry point where
the entry point is full of unnecessary elements, highly trafficked to enter the
shop and it also looks noisy display.
POINTS OF PROSPECT
Points of prospect should provide options that are
available for users to choose at entry point. In addition, the view at the
entry point help user to survey stuff clearly and provide good orientation and
navigation cues. Points of prospect should consider user time and space for them
to review the option with minimal distraction or disruption.
Figure 2 : Pharmacy
(Summer Mall)
Figure 2 shows a pharmacy at the Summer Mall where
user easily and clearly see what is inside the pharmacy without going inside
the pharmacy The stuffs is arrange according to their category such as
medicine, lotion, first aid and health supplement. This helps user to spend
less time to make their survey and have enough space to review their option.
PROGRESSIVE LURES
Progressive lures are used to attract users to go
through the entry point. Progressive lures can be found at the front page of
the magazine with the picture of popular artist or well-known people. This
attraction makes user feels like want to buy the stuff. In addition,
progressive lures get people to incrementally approach, enter, and move through
the entry point.
Figure 3 : Pizza Hut’s
menu book
On the front page of Pizza Hut’s menu book it
display a big delicious pizza, special prices ,special ticket to win Manchester
United tickets and a picture of a boy with excitement. This will attract user
to go beyond the entry point and to find more information about it. The display
on the front page do not makes user feels like there is nothing special about
the menu inside the menu book.
Figure 4 : Design book
Above figure shows a book with numerous of
archetypes and a tittle of the book. The entry point only stated the tittle of
the book and a lot of pictures that indicate symbol, logo and word. User would
feel like want to open the book and find out more logos to inspire them in
design.
MIMICRY
In design,
mimicry means a product that copying the exact object, environment or living
thing. That helps user to decrease the usability on the original object,
environment and living things. There are 3 types of mimicry in design which is
surface, behavioral and functional.
SURFACE MIMICRY
Surface mimicry
defined as imitates the real design of a product and can apply its function .On
the other hand, it also have familiar appearance with the real design.
Figure
1 : Application in the smartphone
Figure 1 shows 6
icons on the smartphone’s screen which imitate the real life product like
camera, clock, map, radio, massage and help book. These designs mimic the
product and have the same function as the real one in the real life.
BEHAVIORAL
MIMICRY
Design that
mimic the behavior of the real life product or object. Behavioral mimicry is to
increase the likeability of the design with the real object.
Figure
2 : Car Reverse Camera
Car reverse
camera mimics a human behavior during reverse the car. It mimic human eye as a
person wanted to see objects that located at the back of the car. This is to
avoid accident and hit the object at the back. In addition, there is no need to
ask person that sit next to the driver to turn back to make sure there is still
have a space to reverse the car. This will increase the usability of the design
and make user easier to reverse the car.
FUNCTIONAL
MIMICRY
Functional
mimicry is a design that work or have a similar function like something else.
This type of mimicry is useful to solve mechanical and structural problems.
Figure
3 : Baby Water Bottle
The example is a
baby water bottle. Baby water bottle works as their mother’s breast where baby
suck the milk out. It has similar physical as their mother’s nipple. Baby easily
drinks the milk and that means the product is really mimic the function.
EXPOSURE EFFECT
Exposure effect presents when the user shows their
positive feedback like accept and feeling likeability. The user will repeat the
stimuli as their like the product. Strong exposure effect shown with
photograph, meaningful words, names and simple shapes while smallest exposure
effect shown with icons, people and auditory stimuli.
People will like things that often exposed to them
like song, movie, commercial and product.
STRONGEST EXPOSURE EFFECT
Figure : Instant noodles (Maggi)
Figure 2 : Cereal (Koko
Krunch)
Figure 3 : Fast food
(KFC)
SMALLEST EXPOSURE EFFECT
COLOUR
In design, colour help a particular design to look
more aesthetic and interesting. In addition, different colour indicates
different meaning of element in design .
NUMBER OF COLORS
As a human being, retina can perceive trichromatic
color vision which is red, green, blue. In design, artist should decrease the
use of color in the palette. Means that use color conservatively.
Figure 1 : Memo book
From the above figure we can see that there are a
lot of colors inside the word ‘colour memo’. It use almost every part of color
in the palette. Psychologically, human retina can perceive trichromatic color
which is red, green and blue.
COLOR COMBINATION
Combine the color on the color wheel to produce an
aesthetic design. There are four types of color combination which is analogous,
triadic, complementary and quadratic.
a) Analogous
is the combination of the colors that are next to each other on the color
wheel.
b) Triadic
is the combination of the color at the corners of an equilateral triangle
circumscribed in the color wheel.
c) Complementary
is the combination of two colors that across to one another
d) Quadratic
is the combination of square or rectangle circumscribed in the color wheel.
Figure 2 : Strawberry Jem
The display on the jem’s bottle shows the example of
analogous color combination. Where it combines bright red and dark red.
Figure 3 : Horlick
Above figure shows a display on Horlick’s packaging
where it have green, orange, blue, red colors. This is the example of triadic color
combination.
Figure 4 : Daisy marjerin
Figure 5 : Planta marjerin
Both display on the marjerin container shows the
example of complementary color combination where it combines blue and yellow
color.
Figure 6 : Stuff
categories (Summer Mall)
Figure above is an example of quadratic color
combine where it combines color at the corners of a square or rectangle
circumscribed in the color wheel. Those colors that in the red rectangle is the
quadratic color combination where it combines blue, soft red, orange and green
color.