CHUNKING
Combining many units of information into limited number of chunks, so that the information is easier to be processed.
The products sold on this website is chunked into smaller categories so that it is easier for the customer to browse through.
CLASSICAL CONDITIONING
To associate a stimulus with an unconscious physical or emotional response.
1) Student A will not wake up every morning at 6 a.m. if the alarm clock does not ring.
2) Student A will wake up at 6 a.m. if the alarm clock rings.
3) Student A will wake up at 6 a.m. every morning even the alarm clock does not ring.
OPERANT CONDITIONING
A technique to modify behaviour by reinforcing desired behaviors, and ignoring or punishing undesired behaviors.
A product that offers reward.
Figure above shows positive reinforcement. This sentence will make customer feels like buying the product again. The word FREE is very important to attract customers and to ensure loyalty.
SERIAL POSITION EFFECT
A phenomenon of memory in which items presented at the beginning and end of a list are easily remembered than items in the middle.
The ‘NK’ and the 2003 would be remembered more easily as compared to the ones in the middle.
PICTURE SUPERIORITY EFFECT
Pictures are remembered more than words.
the picture is faster remembered than the dialogue.
FORGIVENESS
a design that helps avoid errors and negative effects of errors.
WARNINGS- signs, prompts or alarms
warning sign for srs airbag in cars.
CONFIRMATION- verification of intent that is required before actions are taken
A confirmation before deleting something in your handphone.
HELP- information that helps operations, troubleshooting, and error recovery
A helpline or a customer service websites that could ease customers when facing any problem with a product or service.
REVERSIBILITY OF ACTIONS- one or more actions can be reversed if an error occurs
A keyboard with a clear/backspace button.